How can you capture your audience with email? You could jazz it up by adding rich media. Wouldn't you want to see more video and animation in your emails? You can convey your message through a creative outlet.
Why isn't there more rich media in our emails? I imagine the loading process of flash and video are too inefficient to include them in our emails. I know, I'm too impatient to wait for two minute video to load, especially in my email. So, how can you capture your audience?
Landing pages are key. You can get creative with landing pages. I think emails need to have compelling content without the flair. People are looking for useful information in emails. When I open up my email, I want to be fed the straight facts. After that, I will decide whether to click on the landing page or not. Emails are the selling point but you don't have to worry about impressing your audience with rich media. It's safe to trust that they will be convinced with the content.
Thursday, May 8, 2008
Wednesday, May 7, 2008
Starbucks allows consumers participate
It's apparent. Organizations are gravitating to social media and building relationships with customers through community sites.
Starbucks has a site called MyStarbucksIdea.com that allows consumers to get involved with the company. The site states you can "share," "vote," "discuss" and "see" the development the company is going through.
It's a bright idea. This site engages customers to open up discussion to improve products and customer experience of the brand. Starbucks has also incorporated an open discussion for community involvement. The company is working to build up brand awareness and product innovation through customers. You can't go wrong here.
The site does require people to register in order to participate in the discussions but it's a wise choice. This creates more opportunities for the company to utilize digital promotions.
Customers always come first. Companies should rememeber this when they are building a digital promotions campaign. Give customers what they want.
Starbucks has a site called MyStarbucksIdea.com that allows consumers to get involved with the company. The site states you can "share," "vote," "discuss" and "see" the development the company is going through.
It's a bright idea. This site engages customers to open up discussion to improve products and customer experience of the brand. Starbucks has also incorporated an open discussion for community involvement. The company is working to build up brand awareness and product innovation through customers. You can't go wrong here.
The site does require people to register in order to participate in the discussions but it's a wise choice. This creates more opportunities for the company to utilize digital promotions.
Customers always come first. Companies should rememeber this when they are building a digital promotions campaign. Give customers what they want.
Tuesday, May 6, 2008
Wait...Buffy's back?
I was ecstatic to hear that The WB network was launching free ad-supported programs including "Smallville," "Gilmore Girls" and "Buffy the Vampire Slayer." I don't have time to watch television and I definitely can't afford the luxury of owning TIVo, so I watch most of my programs online.
The WB network folded in 2006, but has been brought back to life online. Sites like Hulu.com have given long dead t.v. shows a second life on the Web. In fact, most of The WB programs can be found on other sites.
Why would people go watch shows on WB.com when it is offered on other sites and can be purchased as DVDs or downloads? Why not? Having the shows accessible on the site allows for more traffic and advertising opportunities.
Many of the programs on the WB network is targeted to teens. Teens are more likely to be susceptible to the idea of watching programs online. In fact, most of them are comfortable with it because they have grown up with the Web. It sure beats buying the DVD collection. It is also certainly attractive to teens that the Web does not have the V-chip, so many of them have access to programs they can't have on television.
Moving t.v. programs to the Web is not a bad move. The CW decided to stop free streams of "Gossip Girl," a new teen drama, in order to boost ratings and it wasn't the best strategy. Teens are not going to consume the show only through television. The more ways consumers can reach a product, the more likely success will follow. This also probably restricts possible advertising revenue.
It's all about mixed media. You can't just rely on one medium.
The WB network folded in 2006, but has been brought back to life online. Sites like Hulu.com have given long dead t.v. shows a second life on the Web. In fact, most of The WB programs can be found on other sites.
Why would people go watch shows on WB.com when it is offered on other sites and can be purchased as DVDs or downloads? Why not? Having the shows accessible on the site allows for more traffic and advertising opportunities.
Many of the programs on the WB network is targeted to teens. Teens are more likely to be susceptible to the idea of watching programs online. In fact, most of them are comfortable with it because they have grown up with the Web. It sure beats buying the DVD collection. It is also certainly attractive to teens that the Web does not have the V-chip, so many of them have access to programs they can't have on television.
Moving t.v. programs to the Web is not a bad move. The CW decided to stop free streams of "Gossip Girl," a new teen drama, in order to boost ratings and it wasn't the best strategy. Teens are not going to consume the show only through television. The more ways consumers can reach a product, the more likely success will follow. This also probably restricts possible advertising revenue.
It's all about mixed media. You can't just rely on one medium.
Sunday, May 4, 2008
Freedom without Credibility
How easy is it to rant and rave about anything and everything when no one can see or hear you? Free from judgement and ridicule, anonymity seems like the perfect shield and weapon. When it comes to blogging, you should not be anonymous. Why?
Anonymous blogging not only hurts your credibility, but can potentially damage reputations of companies, people, products, etc. Anonymity disguises motives. These unclear motives discourage advertisers, marketers, and the media from working with you or even taking your message seriously. Blogs are intended to build relationships. You can't have a relationship with someone you don't know.
Kentucky Rep. Tim Couch introduced the House Bill 775 on March 4, 2008. This bill would require prior registration for anyone who posts information to a website, blog, or message board and create fines for violations. Basically, this bill is prohibiting anonymous blogging.
It is evident to me that anonymous blogging is getting out of hand and that proposals such as the House Bill 775 need to be introduced. I firmly advocate freedom of speech but a person must exercise that right properly. You must be transparent so that your message is effective.
Anonymous blogging not only hurts your credibility, but can potentially damage reputations of companies, people, products, etc. Anonymity disguises motives. These unclear motives discourage advertisers, marketers, and the media from working with you or even taking your message seriously. Blogs are intended to build relationships. You can't have a relationship with someone you don't know.
Kentucky Rep. Tim Couch introduced the House Bill 775 on March 4, 2008. This bill would require prior registration for anyone who posts information to a website, blog, or message board and create fines for violations. Basically, this bill is prohibiting anonymous blogging.
It is evident to me that anonymous blogging is getting out of hand and that proposals such as the House Bill 775 need to be introduced. I firmly advocate freedom of speech but a person must exercise that right properly. You must be transparent so that your message is effective.
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