How can you capture your audience with email? You could jazz it up by adding rich media. Wouldn't you want to see more video and animation in your emails? You can convey your message through a creative outlet.
Why isn't there more rich media in our emails? I imagine the loading process of flash and video are too inefficient to include them in our emails. I know, I'm too impatient to wait for two minute video to load, especially in my email. So, how can you capture your audience?
Landing pages are key. You can get creative with landing pages. I think emails need to have compelling content without the flair. People are looking for useful information in emails. When I open up my email, I want to be fed the straight facts. After that, I will decide whether to click on the landing page or not. Emails are the selling point but you don't have to worry about impressing your audience with rich media. It's safe to trust that they will be convinced with the content.
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