Starbucks allows consumers participate

It's apparent. Organizations are gravitating to social media and building relationships with customers through community sites.

Starbucks has a site called MyStarbucksIdea.com that allows consumers to get involved with the company. The site states you can "share," "vote," "discuss" and "see" the development the company is going through.

It's a bright idea. This site engages customers to open up discussion to improve products and customer experience of the brand. Starbucks has also incorporated an open discussion for community involvement. The company is working to build up brand awareness and product innovation through customers. You can't go wrong here.

The site does require people to register in order to participate in the discussions but it's a wise choice. This creates more opportunities for the company to utilize digital promotions.

Customers always come first. Companies should rememeber this when they are building a digital promotions campaign. Give customers what they want.